Our History

My name is Kelly, and I am the face (and the hands) behind the treats! I have loved baking since I was child, but I never knew it would grow into such a passion and career. I am incredibly inspired by the seasons and local produce. I’d say about 90% of the treats you have tried, I dreamt of them first. I am fascinated by the weird, unusual, dark and occult. I love that there is such a juxtaposition between the light, airiness of the treats and the sort of witchcraft-y/wizardry/conjuring behind the concept of the bakery. I wanted the freedom to express myself, and to be as creative as possible, which is what started the process of opening a business.

It hasn’t been easy, but I have been so humbled during this entire process by all of the support and positive reactions and excitement from all of you! You make it worth the early hours and bags under my eyes.

I can’t even begin to thank you all for allowing me to do what makes me happiest: making you treats. This community is wonderful and I am so grateful!